Second Medical Opinions, PLC (along with Smopinions.com, Smopinionsminneapolis.com, the “Company”), is committed to the privacy and dignity of our community. We take your privacy seriously and are dedicated to handling any personal information you provide with the utmost care and respect.
How do we collect the personally identifiable information of our users?
Company may collect certain personal identifiable information through a variety of means and sources about users who visit, submit information through or otherwise use the Company website or services. We collect such information in the following manners:
Information You Provide to Us
Information Collected Through Technology
We may collect information through technology to make our website more useful to you and to track user web activity and interests. Our website may use “cookies,” which are pieces of information a website sends to your computer while you are viewing the website, for a variety of purposes. For example, when you return to our website after logging in, cookies may provide information to the site so that the site will remember who you are. We may also use information collected through web beacons, which are small pieces of data that are embedded in images on the pages of websites, to analyze the traffic patterns on our website, such as the frequency with which our users visit various parts or pages of our website. We may also use these technical methods in HTML e-mails that we send to our users to determine whether our users have opened those e-mails and/or clicked on links in those e-mails.
You may engage in certain transactions without submitting completed inquiry or consultation request forms or emails through our website. In such cases, we may gather personally identifiable information, such as your computer’s IP address.
Information That We Collect from Others
How is personally identifiable information used?
We will never rent, sell, disseminate or share personal information about you with non-affiliated companies or third parties, except when we have your permission or under the circumstances set forth in detail below.
Personally identifiable information collected may be shared within and used by Smopinions.com, Second Medical Opinions, PLC, its subsidiaries/affiliated/contracted entities, contracted physicians, other health care professionals, employees, and contractors, including any professional entity that may render services related to Smopinions.com, and all of their subsidiary and affiliated entities and companies, for several purposes. For example, Company may use your personal information to send you promotional materials about goods and services, including special offers and promotions, either offered by Company or offered by third parties (sent by Company on behalf of these third parties). These promotional materials may be sent to you by postal mail, e-mail or other means. We may also use your personal information for “Operational Uses,” such as to complete transactions requested by you (for example, your purchase of our second opinion consultation services) or to send you administrative communications. Finally, Company may take your personally identifiable information that is associated with other information about you (i.e. demographic information including age, sex, etc.) and make it non-personally identifiable (“non-identifiable”) by removing all personally identifiable characteristics, such as your name and e-mail address.
At times, Company may engage or otherwise contract with companies to help deliver products or services that you request from Company. Examples of these companies may include packaging, printing, mailing or delivery companies. In these instances, there may be a need to share your information with these companies to fulfill your requests. Unless stated otherwise, these companies are allowed to gather, receive and use your information only for the purposes described in this paragraph or as required by law.
Company may contract with a third party to help manage and optimize our Internet business and communications. Website tracking services help websites to measure the effectiveness of advertising and how visitors use a website through the use of web beacons and cookies provided by such company. The type of information we may collect includes, but is not limited to, the pages visited and links clicked by users. By supplementing our records, this information would help us to learn things such as what pages are most useful and attractive to our visitors and which of our tools and information most interest our visitors. Although the third party company would log the information coming from our website on our behalf, we would control how that data may and may not be used.
What choices do you have about the collection and use of your personally identifiable information?
Please keep in mind that any opt-out choices you make will not apply in situations where (a) you either have made, simultaneously make or later make a specific request for information from Smopinions.com, (b) Company uses your personal information for “Operational Uses” (as described above), or (c) Company collects your personally identifiable information under any of the provisions above.
What kinds of security measures do we take to safeguard your personally identifiable information?
The security and confidentiality of your information is of utmost importance to us. We have implemented technical, administrative and physical security measures to protect user information from unauthorized access and improper use. For example, we limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
We are committed to protecting the privacy of children. The Company website is not designed or intended to attract children under the age of 13. Company does not collect personal information from any person we actually know is under the age of 13. The parent or guardian is solely responsible for providing supervision of the minor’s use of Smopinions.com. The parent or guardian assumes full responsibility for ensuring that any registration information is kept secure and that the information submitted is accurate. The parent or guardian also assumes full responsibility for the interpretation and use of any information or suggestions provided through Smopinions.com for the minor.
Second Medical Opinions, PLC.
PO Box 370
Bay City, MI 48707
Information for California Residents
California residents have the right to request in writing from businesses with whom they have an established business relationship (1) a list of the categories of personal information, such as name, address, e-mail address and the type of services provided to that customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties. Though we do not share information with third parties for their direct marketing purposes unless you first affirmatively agree to such disclosure, you can request information by writing to us at:
Second Medical Opinions, PLC.
Attn: Second Medical Opinions PLC Infringements
PO Box 370
Bay City, MI 48707
We will respond to such written requests within thirty (30) days following receipt at the mailing address above. We reserve the right not to respond to requests submitted other than to the address specified above or as otherwise exempted by law.
We do not maintain a process for an individual to review and/or request changes to his or her personally identifiable information that is collected through Company.
Special Note to International Users
Date last modified: July 8, 2014